BMW Group makes sustainability and efficient resource management central to its strategic direction

No premium without responsibility: The BMW Group is making sustainability and resource efficiency central to the company’s strategic direction. Chairman of the Board of Management Oliver Zipse announced initial details of this strategic direction in Munich today and presented the targets the company has set itself for the phase up to 2030.

    Board of Management and executive management will be measured against new sustainability targetsFirst-ever CO2 goals for full lifecycle up to 2030Science-Based Targets form basis for new goalsFar-reaching product strategy: Major CO2 reduction with more than seven million electrified vehiclesCarbon emissions from production and sites to be lowered by 80% per vehicleBMW Group aims for most sustainable supply chain industry wideCircular economy as vision for resource managementZipse: “Sustainability and premium will be inextricably linked in the future”

The BMW Group is making sustainability and resource efficiency central to the company’s strategic direction. Chairman of the Board of Management Oliver Zipse announced initial details of this strategic direction in Munich today and presented the targets the company has set itself for the phase up to 2030. The BMW Group is building on a strong foundation: Over the past years and decades, the company has repeatedly set standards in terms of sustainability. The principle of continuous improvement will remain at the heart of the strategy to reduce CO2 emissions and increase resource efficiency.“I....

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